16 Aug 2007 @ 12:19 PM 

The Carolina Hurricanes have actually retained the services of a PR firm.

The end is nigh, my friends. The org that has been so steadfastly resistant to doing more than the bare minimum of marketing and advertising for so long has decided to hire a bunch of professional marketroids, and just in time for the 10th-anniversary season.

Fuck me, has it been only 10 years?  It seems so long ago.

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