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Loading ...When I saw the posts on HLOG and Behind the Jersey, I laughed. “No way,” I said, “would that happen to us.”
And then I decided that perhaps I should go check on that before I point and laugh…I’m so sorry I did.
“Look cute while rooting for your favorite team!” — NHL
I want the names of the persons responsible for this travesty, and I want their heads on pikes in front of my apartment by noon tomorrow! Pink says “Old Time Hockey” about like Abu Ghraib says “Free Glamour Shots Sitting”.
PINK? PINK?! Gee NHL, stereotype much? It has been my extensive experience that the average female fan is a fan of the GAME first, and the players a distant second. I’d wear that Warchief shirt, if it were actually in Hurricanes colors and I wasn’t built like the Fruit-of-the-Loom Apple Dude. But pink? Oh HELL no–I do not need some drunken smacktard taking a look at me wearing some Pepto Pink pile of crap and projectile vomiting a bunch of puckbunny smack in my general direction, nor does any other female fan who goes to the game because they love hockey (rather than because they’re adorning their boyfriend’s arm or hope to catch the eye of J. Random McNHLPlayer).
The marketing and merchandising department of the NHL needs to pull their heads out of their asses and figure out that their average female fan is NOT going to go for this. Of course, that’s about like asking the NHL to put a team in Moose Jaw, SK…fuckheads.
There is no PINK in hockey!
I saw assorted retarded-looking pink jersey things rearing their ugly heads last season and wanted to, what?
Hit Somebody!
Personally, I’m a fan of pink, but changing my team’s colors is something almost sacrilegious…
It would be different if part of the proceeds from the sale of the pink shirt would go to something like breast cancer research. Then I would be proud to wear something other than the team colors. But just to make money off a (horribly wrong) female stereotype? It’s just pathetic.
The merchandise was bad last year, and it’s only gotten worse. How can the powers that be not understand? Just shows how clueless they are.
You know, I just dont get what is so hard about offering jerseys in women’s sizes. Not pink jerseys, but TEAM jerseys. Why the hell would I want to wear a jersey that isnt even the team colors when I shell out a huge sum of money for tickets, 7 dollar beers, other overpriced food, and transportation?
Great post AQ.
I think I saw some of these at the Eye.
My guess is that the intended market for these shirts isn’t female hockey fans at all, but the cutesy-chick-type who’s looking for something “trendy” to wear– “Well, the NHL is sorta underground, and none of my friends can name any of the teams or players, so I’ll really look ahead of the crowd in this!”
You know, the same type of crowd that buys Ramones and CBGB’s t-shirts at Target.
I have to admit, I cackle a bit when I see teams I hate suffer this. Though I don’t know how your team in pink short shorts is meant to make you go any crazy.
I wouldn’t laugh too hard–the Habs have the most pink bunny-gear of them all.
Including the hot pants.
If my three-year-old sees one of those, she’s going to bug me until I get it. But then again, she’s three. I can’t speak for girls older than that wanting one.
I hate to see all of the gorgeous women wearing the baggy oversized jerseys. I like the form fitting ones.
Hope you’re not holding your breath expecting a flame from me there, chief.
I’ll be honest, the Habs have pretty hideous female fans (when they’re not pulling their panties off for Gui). Them clothed is a step forward for humanity :).
I love it when women wear pink. It can be a very sexy colour.
Still, that shirt looks horrible. Pink + hockey just doesn’t work well.
I suppose one can be “pretty” in pink, but GRITTY in pink? No way!
The team’s colours are red and black. Not light pink and dark pink. What the hemorrhaging fuck is this? I’m willing to bet 98% of dedicated female hockey fans would much rather wear their team’s actual colours — you know, to support them and shit — than this travesty. I remember before the lockout, several teams (though not all) had more form-fitting jerseys and tees for the ladies. That’s cool. That’s great, actually. This? Guh. Excuse me while I vomit.
/vomit
Okay, as I was saying. How is this anything other than a step backwards for feminism? I mean, Christ, in the 21st Century, shouldn’t women at least have the option of not wearing stereotyped colours? I mean, I like women in pink as much as most guys, but you just don’t do this. It…I…/sigh.
I think I’m going to go lay down.
Oh, and speaking of Saskatchewan, remember Bill Hunter? Founder of the WHL, WHA, and Edmonton Oilers? Remember when he tried to buy the St. Louis Blues and move them to Saskatoon, costing them their entire 1983 Draft? Oh, the good old days.
What I really want to know…is does the NHL not realize that no one, but no one is going to believe “you’ll look cute cheering for your team in … etc., etc.,” when it comes in that close of proximity to Brind’Amour?
(Kidding, I just couldn’t resist - but wow, those are spectacularly bad. At least you’ve avoided hearts thus far?)
ohmygosh You guys are so naive….and anal. I have an 8 year old daughter and she would love one of these new ones. she begged for months for the pink sweater last year. She got it for Christmas. She could not wait to wear it to a game! She has, all this summer, worn it around the house pretending to be Eric Stall (her fav). How is this wrong or bad?! If the tweens and pre-tweens have the dough, and they want to wear something “hockey”, and the team stands to make some money, who the heck gives a rip? Come on… loosen up. This is a microcosm example of a larger problem and apparently many of you are guilty of it. It’s this same loser attitude that has chased many casual fans from hockey of the last twenty years. You will never rope in more fans if the lot of you continue with this “elitist” hockey attitude. As a fan of hockey since the first Icecaps season, if find this supposed “purist” attitude embarrassing.
Naive? Anal? Elitist? Excuse me? We’re grown women, not 8-year olds–we deserve a little respect as fans, and this misbegotten attempt at “marketing to the female demographic” is not at all respectful. If it was marketed specifically to tweens, that would be one thing–but it’s not. It’s marketed to all female age groups.
I suggest you go back and re-read our comments and the post before blapping on about elitism again, because that is possibly the worst ever wielding of that accusation that I’ve ever seen. Demanding a little respect is not elitist–it’s the right thing to do.
Sheesh.
Explain to me why the only black jersey the team has is one cut for very small women.
I’m a rather generously proportioned dude, and I would appreciate the chance to purchase a black jersey.
So, this thing cuts both ways.
Pink!? I scoff. Black? lucky women get one before I do.